Stephanie, what camera do you use and what is your favorite lens?
Canon 5D Mark II. Favorite lens is 50mm 1.2L and 85 1.2L are a tie!
What 3 words would you use to describe your style?
airy, soft and creamy
Where do you pull your inspiration from?
fashion and travel magazines, commercials, dreams, music.
What is one specific way that you balance work and family?
I wouldn’t be able to do what I do without the help of our incredible nanny. She is here 4 days per week and the other day my mother in law comes to help out. What’s hardest is telling myself that a working day is over because as business owner you never stop thinking about the things that you need to get done or the things you would still like to accomplish. I could work until midnight every night and there would still be something I could be doing!! Its never-ending, but I love it just the same
Best biz/photo advice?
Not all business is good business. My husband taught me this one! You really need to know when to say no and it’s ok to do so!
What have you learned the hard way?When I first started out I was easily persuaded in to advertising whether in local parent magazines or online. After spending thousands of dollars and really having no response from those ads I realized that word of mouth from happy clients was my best form of advertising!
How does your business deal with the rise in photographers. What have you done to standout and compete?
Keep shooting to let those creative juices flow so you will keep growing. Be true to you AND your brand. Don’t worry about what everybody else is doing, being you and only you will help you stand out.
Where have most of your 2012 clients come from (besides WOM)?
I would have to say that 90% of my clients come from word of mouth. Other than that it would be Facebook and Google!
What has been the best workshop or convention you’ve attended so far?
Barb Uil’s workshop was by far the most inspirational as well as the most organized. Definitely worth the money which is not something I normally say after returning from workshops–unfortunately!
What is your most popular product?
Canvases with decorative borders.
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