B IS FOR BRANDING | TEACHING TUESDAY
Your Brand is Not Defined by a Color
Your brand. It is not defined by a color or even your website. But yes, colors and a website should move your brand forward.
Rinse and repeat. Your brand is NOT defined by a color or a site. As you search for the colors you are attracted to, explore the idea of WHY you’re attracted to them.
Pink, coral, nudes. These colors embody feminine to me. And sometimes you start with colors and it helps you connect the dots, or sometimes you start with the word (i.e. feminine) and ask how that can be translated into color. The point is that your brand should consist of what feelings people associate with you/your business! It is your promise. I want my clients to feel like they are dreaming, that they are empowered, and that I will articulate their style along with the confidence to display it.
And when you finally get to a place where there is clarity to your brand, something amazing happens. You connect with other artists whose work resonates with your brand. They connect to the core of who you are and your collaboration is taken to a level you couldn’t have done on your own. That was this day. Christine Penny and I, Mignonne Handmade, and Angelberry Organics. But not just today, you guys, this past weekend, and this upcoming weekend, and the upcoming months.
I want to help you get closer to this place because it will be so liberating. Stay tuned and together we’ll take on the journey of discovering who you’re meant to be.
By Alejandra Vidal of Imaginale Design http://www.imaginaledesign.com
Alejandra Vidal is the creator and founder of Imaginale Design, capturing motion and photography in a feminine, romantic, and magical form of story telling. Imaginale Design was created to inspire women to have self-love and imagination by embracing one’s individual style and building the confidence to exhibit it. Currently she is applying her cinematography to create promo reels for photographers, artists, and small business owners.