GETTING IT RIGHT IN CAMERA | TEACHING TUESDAY

Guest Contributor: Claire Anderson of Clara Bella Photography

Hi there! I'm excited to talk with you about getting it right in camera, and why it's so lucrative for your business, and for your sanity!

I remember when I first started out I was so overwhelmed with all of the buttons and functions on my camera. One of the best pieces of advice an experienced photographer gave me at the time was to shoot in manual mode from the beginning. As someone who had never picked up a professional DSLR - that was a lot easier said than done! But I ended up taking her advice and to this day, I have never photographed any other way. Not to say the other modes aren’t as good, but I do believe shooting in manual forced me to better understand my camera and how to work with any lighting situation.

The first step of getting it right in camera is also probably the most obvious - assess your surroundings! I taught myself to think of a 1,2,3 step process before I begin any shoot:
1. ISO - I like to shoot as low as possible. The brighter it is outside then the lower you can keep your ISO.
2. Aperture - I like to shoot as wide open as possible so anything below 2.8 is what I will set it to.
3. Shutter speed - depending on the first 2 variables and time of the day. ClaraBellaPhoto3

Camera Body: Canon 5D Mark III
Lens: 85 1/2 L
ISO: 400
f/2.8
Shutter Speed: 1/1600

I am all about that dreamy bokeh, so I always want to shoot as wide as I can while keeping my ISO as low as possible to avoid any additional noise. Typically I can depend on 100-400 ISO, f/2.0 - 2.8 and my shutter speed of course varies depending on the time of the day.

Since I am a HUGE lover of backlight I also always work with a reflector (or other light modifier) to bounce as much light as I can back to my subjects face. Since my move to LA I have been doing a lot more shoots on the beach, and although it can have it’s challenges - I absolutely love the natural reflector I get from the white sand!

ClaraBellaPhoto2

Camera Body: Canon 5D Mark III
Lens: 85 1/2 L
ISO: 125
f/2.2
Shutter Speed: 1/320

As much as I wish I could say I get to stay at those settings the whole time, the truth is when your shooting on location you have all sorts of variables including but not limited to: a cloud, sun setting faster than you can blink, wind moving tree branches around etc. etc. I have been so carried away going off of what I see through my viewfinder then 10 shots later noticing I was completely blown out the whole time (the worst!) so now I make sure to take a peek at the back of my camera at least every 3- 5 shots. Doing so also reminds me to let my client see my face to let her know, "hi! I'm still back here!" :)

ClaraBellaPhoto1

Camera Body: Canon 5D Mark III
Lens: 85 1/2 L
ISO: 400
f/2.5
Shutter Speed: 1/400

Another mistake I made first starting out was buying every set of photoshop actions known to man - then wasting hours upon hours testing and trying all of them! Nothing at all against actions, because I did eventually end up using two that I love from the Florabella collection, but as the old saying goes - less is more! Luckily, getting to the point where I was so busy that I was working over 60+ hrs a week, it forced me to streamline my editing process. I now have a 'Clara Bella' action that I use on every single one of my images. Creating your own go-to edit will also help create a consistent look throughout your session, and also really help define your style as an artist!

ClaraBellaPhoto4

Camera Body: Canon 5D Mark III
Lens: 85 1/2 L
ISO: 160
f/2.2
Shutter Speed: 1/500Once I learned to get it right in camera, it honestly made my editing process (and life!) so much more efficient. I remember I used to say to myself, “Oh, I'll just fix it in Photoshop later." *cringe* as I'm sure most of us in our busy season know, time is precious! Saving time on redundant tasks, such as editing, gives you more time to focus on more important aspects of your business!

Hopefully these tips will help you or inspire you to really focus on getting it right in camera!

Happy shooting!

Claire  

Join Claire this month in the forum where she has posted an amazing video and is answering your questions!

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SPARKLE SUNDAY

Guest Contributor | Leslie Vega

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Leslie Vega is a seasoned brand designer for photographers and wedding professionals. She founded Leslie Vega Design in 2008 and has been creating breathtaking brands for clients across the globe ever since. From logos to stationery and beautiful web presences, her passion exudes in her work and in her client experience. View her work at www.leslievegadesign.com

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THE PHOTOGRAPHER’S SIDEKICK | SATURDAY SPOTLIGHT

Today in the Spotlight is our newest Vogue Vendor, THE PHOTOGRAPHER'S SIDEKICK!

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THE PHOTOGRAPHER'S SIDEKICK | Facebook  Pinterest | FREEBIE

 

Describe your business:

Caitlyn Jeffery is The Photographer's Sidekick and virtually assists photographers with their online marketing initiatives.  We partner with photographers on their social media, blogging, SEO, getting published, newsletters and more.

What makes your product/service unique?

We're teaming with photographers to help them with the #1 missed opportunity in this industry: an opt-in program.  We're opening up 5 spots to complete this project for you so you can finally take this off your to-do list and start seeing the leads come in to your business in 2015.

I’ve conducted close to a hundred business reviews for my photography clients and course participants over the years and what I’ve found is that most photographers know that yes, they need to build a list of subscribers in order to successfully market their services – it’s been on their to-do list for months yet they haven’t gotten around to doing it.Why is this?  Turns out the problem isn’t setting up the email marketing program – it’s the next step:  knowing how to grow their list of email subscribers and the pressure of consistently sending out newsletters.

Sound familiar?

This is a huge missed opportunity.  By not having this in place, you are missing out on really valuable leads for your business. Studies show that 95% of customers aren’t ready to buy on their first visit to your website.  So how are you going to entice them to come back and remember you when they are ready to buy?

The answer is an opt-in program: an irresistible offer to provide to your customer in exchange for their contact details.

There are so few photographers doing this, that you’ll gain an instant competitive advantage.  I have personally seen HUGE results with the photographers I work with and I am going to be here to help walk you through the process.

 

Are you missing out on this huge opportunity?  Would you love to hand this off to an expert to complete for you?  You’re in luck – we’re opening up FIVE spots this month to do just that and you can grab our personal checklist that we follow to put together opt-in programs below.Here’s what we’ll accomplish:
1.  Set up your email marketing program with one of our tried and true (and FREE) recommended companies
2.  Identify your dream client so we can design an opt-in specifically with them in mind that they won’t be able to pass up
3.  Select what you’d like created from our Boutique Photographer’s Complete List of Opt-in Offers
4.  We will write + design your opt-in offer and,
5.  Market your offer on your site and social media pages

Just imagine how good you’ll feel when you have an irresistible offer in place and leads are flowing in to your business in 2015.

Let’s do this. For just $297 you can finally check this item off the to-do list.  Email me at: caitlyn@caitlynjeffery.com to claim your spot!

For those of you wanting to go it alone and complete this yourself, we have a checklist for you to follow.  Just click the FREEBIE below and  slide your email in here (yes, we use opt-in programs too!) and you can download our personal checklist.

xo
Caitlyn

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THE PHOTOGRAPHER'S SIDEKICK | Facebook  Pinterest | FREEBIE

 

Wanna be a Vogue Vendor?

Find out about advertising rates and how you can get a FREE full page ad in CHIC Magazine HERE

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