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WHAT DO I WEAR? | LESLIE KERRIGAN | CELEBRITY PHOTOGRAPHER

Guest Contributor |Leslie Kerrigan 

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WHAT DO I WEAR???

A lot of people ask me why I love Senior Photography. There are many reasons but one of them happens to be about the fashion!
Seniors love fashion and want to incorporate that into their session. In fact, the first question they ask me when booking a session is…”What do I wear?”
I thought long and hard about how I could stand out in my community and possible the senior photography world and decided that my love of fashion was something that could help my senior business stand-out to my potential clients.

So how can you incorporate fashion into your senior business and help your seniors with the question they all ask…”What do I wear?” Here are a few tips:

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1.  Style Questionnaire – I use this as part of my main questionnaire that gives me information about my clients and allows me to get to know them a bit before their photo session. Regular questions such as name, high school, graduation date, favorite hobbies or activities, favorite music, etc are paired with questions about their style. Style questions include favorite place to shop, favorite fashion trend, what will they never wear no matter how trendy, what style profile best fits their personality and more.

2.  What to Wear Guide – For every senior client, I send out a welcome packet that includes information about their session, a coupon to a local boutique and a complete What to Wear Guide Magazine. I created this magazine as a way to give my clients a complete printed, visual guide to help them determine what to wear for their shoot. By sending your clients a guide, you can show them visually (through photos in the guide) how to put together outfits, what and why things work better for photos, importance of accessorizing, colors, style profiles and so much more.

3.  Wardrobe Consultation – A lot of photographers do a pre-session consultation, which is a great way to get to know your client in addition to the questionnaire.  I decided to turn my pre-session consultation into a wardrobe consultation to allow me to not only get to know the client prior to the session but to help them build their wardrobe for the session.  We go through their clothes and I pull together the perfect outfits for their session.

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4.  Style Closet – This is my opportunity to play stylist!  I have clothing, accessories, jewelry and more in a spare bedroom in my house.  It is like the senior is going over to their friends closet and pulling items that will enhance their outfits for their session.  Sometimes entire outfits are pulled from the closet and sometimes just jewelry or a scarf is added to their outfits to complete the look.

5.  Partner with a Boutique – if style is not your thing or you don’t have the space or budget for a style closet, you can still offer your clients fashion help by partnering up with a boutique that fits your brand.  Find out where your clients shop and build a relationship with that store.  You can send your clients to that store for help with their wardrobe before their senior session.  You can also give your clients a coupon to that store in their welcome packets like I do.  This helps both you and the boutique as you are both sharing customers and potential clients while also helping your seniors figure out what to wear.

There are so many things you can do to set yourself apart and offer your seniors something unique.  Fashion is the way I do it because I love fashion.  Think about what you love and how you can incorporate it into the senior portrait experience that you offer your clients.

If you are interested in the Seniorologie What to Wear Guide, click HERE to purchase.  This guide is a template complete with over 40+ pages in PSD form so that you can customize it to your branding and fill it with photos of your most stylish senior clients.

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Leslie Kerrigan Photography

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Don’t forget to join Leslie and the ladies for Girls Night out on Thursday, October 9th!

 

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GNO-Chicspeakers

SPEAKERS:

  1. Laura Winslow- Blog Bling (blog plug-ins every girl must have!)
  2. Kara May- Creativity Roadblocks
  3. Leslie Kerrigan- Perfectly Styled Seniors
  4. Mary Macomber- Newborn Posing Secrets
  5. Kelli France- Instagram Marketing
  6. Sandy Puc- Successful Sales Strategies

PRICE: $69 for Chic members. $89 for everyone else.

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LOVE YOUR BLOG | LAURA WINSLOW | CELEBRITY PHOTOGRAHPER

Guest Contributor | Laura Winslow

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TAKE A STEP BACK

As a creative person, you likely get tired of things fairly easily. Many people begin to hate blogging (or never learn to love it in the first place), or quit blogging all together simply because they become bored with their own blog. It looks the same, you are doing the same thing for every blog post, which in turn leads you to blogging less and less, which then causes the snowball effect of losing any kind of momentum or following that you had. When this happens, it is all too easy to begin to feel like you are blogging for little ol’ you…oh, and maybe your loyal mother.

So, then what happens?

The excuses.

I don’t have time. No one comments anyway. Who reads blogs anymore? I’m frustrated. I’m bored. I am sooo sick of the way my blog looks, I need a change. I don’t really know what to blog about. The list goes on and on, am I right?

The bottom line is that yes, people still do read blogs, and not just any people. People that want to book sessions and spend money with you. When I blog consistently, my session inquiries are significantly higher than when I take a break from blogging. I mean, it’s like the magic blogging fairy visits me, people. Blog a session–>Google’s eyes open and take note—>My website + blog are listed higher on the Google Search Engine rankings—>my inbox is flooded with session inquires from potential clients.

So, don’t you want to love blogging?

Tip #1 : take a step back and evaluate your bloggity blog. Some questions to ask yourself:

–Do I love the design?

–Is my blog easy to navigate?

–Does it look clean and neat?

–Does my blog accurately represent my brand?

–Am I making the most out of my blog and the resources available to me?

–Am I realistic about my blog and the time I have to spend on it?

–Do I know what I want out of my blog (more clients, act as a portfolio, to share with family, to journal, to make money as a blogger, to inspire…)?

These are just some of the things you should ask yourself as you take a step back and really give a good, hard look at your blog. Don’t be too hard on yourself, just be honest and real. It will help, promise.

CREATE A SPACE YOU LOVE THAT REFLECTS YOUR PERSONAL STYLE

Blog design is important. Think of your blog like your online home–you want it to appear inviting, fun, a place where people feel comfortable and where visitors will be excited to return and come back to. If your blog is not consistent with your overall brand and style, you will want to look into resources and ways to change this. Things to look into are blog templates, custom blog designers, do-it yourself options…the list is endless and there are so many easy ways to customize your space to make it all about YOU! My blog is a free template from ProPhoto that, when installed, is rather boring, plain and black and white–all.over. It really couldn’t be more different than what it looks like now. Did I attend some super-duper blog designer school (do they exist?!)? Nope. Google is my BFF. ;) So, what that means is, you can make it happen, too!

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Which do you love sitting in more, a room you have yet to decorate, or a room that you have decorated and feel comfortable in? Build a blogging space that you love, and you will find that you will start to actually love coming to your little corner of the internet and helping it grow.

PLUG IT IN, PLUG IT IN!

Discover the awesomeness that WordPress plug-ins can add to your blog and your life and put them to use . Plug-ins can do everything from changing the amount of time you spend on a certain blogging task to gaining new followers and creating a client database to emailing a personalized thank you to each and every person who takes the time to comment on your blog. They’re like little magic fairies that can make your blogging life a heck of a lot easier + sometimes even a little bit more fun! I have found that when I can speed up or automate those repetitive blog tasks that I can concentrate on the parts of blogging that I truly love.

Want to know which ones you should be using? I’ll be sharing all of my fave and must-have blog plug-ins next week during the Chic Critique Girl’s Night Out LIVE Webinar, so be sure to join in the fun on Thursday, October 9th from 8-11 PM CENTRAL.

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ORGANIZE YOUR TIME AND CONTENT

Decide what kind of Editorial Calendar will work for you–digital or paper? Once you do that, make a schedule, organize your time and create a set of steps that you will do to automate your blogging so that eventually, it all just flows easily. When you sit in front of your dashboard at your computer and have no idea what you will write about, when you’ll post it or how to start, it all seems a bit overwhelming. Once you start blogging on a regular basis and with a true organized schedule, you just feel…relief, comfort and a true desire for cultivating your blog. Remember, if you want to watch your blog grow, you must remember to water it and give it attention.

HAVE A SPACE TO MEMORY DUMP

Now, doesn’t that sound lovely? It’s so important, though, to have one central notebook or place where you can just jot down, at any time, blog ideas and notes. How many times have you had a fabulous idea and poof! Life just kind of got in the way of that genius goodness and it’s gone for-eva, eva! Write down any and all thoughts and plans you have for your blog and revisit it, and often. Once you have this spot of ideas, you’ll notice that you generally only write down ideas for things that you truly LOVE and are psyched about blogging about. Soon, there will be no stopping you, baby! You’ll be cranking out fantabulous blog posts that are met with loud cheers from Pinterest fans + suddenly go viral…okay, maybe this last part will happen, maybe not, but the idea is that you now LOVE your blog and are more inclined to write and use that blog! Now, chant it with me…love that blog! love that blog! love that blog! Try these tips + in no time at all, you’ll really believe it.

Want to dig deeper and get personalized advice and tips customized just for you? Hang out with me, your computer and drink of choice (you don’t even have to change out of your PJs!) and sign up for a One-on-One VIP Skype Mentoring Session and jump start your blog AND your biz! Email me for all the deets!

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I’d Love To Know : What Do YOU do to recharge your blogging batteries? Share your answers with us in the comments section!

Thanks so much to Chic Critique Forum for having me and for fabulous YOU for reading–now, head out + make your blog uber-fab!

xoxo,

laura

 

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Twitter

Instagram

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Don’t forget to join Laura and the ladies for Girls Night out on Thursday, October 9th!

 

girlsnight

GNO-Chicspeakers

SPEAKERS:

  1. Laura Winslow- Blog Bling (blog plug-ins every girl must have!)
  2. Kara May- Creativity Roadblocks
  3. Leslie Kerrigan- Perfectly Styled Seniors
  4. Mary Macomber- Newborn Posing Secrets
  5. Kelli France- Instagram Marketing
  6. Sandy Puc- Successful Sales Strategies

PRICE: $69 for Chic members. $89 for everyone else.

PAYMENT OPTIONS

$69 for Chic Members:

(must sign up or sign-in first)

$89 for non-members:
Add to Cart

 

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Hurry! Registration for the Luxe Workshop is NOW OPEN!

Registration for the 2015 Luxe Workshop is now open!!! HURRY because we are already 25% sold out from last year’s attendees and we’re sending out newsletters to over 50,000 photographers so you don’t wanna miss your chance!

This is an AMAZEBALLS workshop for Senior Photographers (or even wannabe Sr photogs!) because you can build a KILLER portfolio in one day!

You’ll get to learn from Kelli France, Leah Remillet, Leslie Kerrigan, Courtney DeLaura & Brittney Kluse!

We’ll have NEW teaching topics, NEW gorgeous models (10!) & a NEW stylized theme (Gossip Girls!)

So if you are attending WPPI in February, this is a no-brainer!

Sign up before it’s too late at www.luxeworkshop.com 

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BEHIND THE SCENES VIDEO MADE BY AN ATTENDEE:

TESTIMONIALS FROM LAST YEAR:

“Best. Workshop. EVER! The amount of pure awesome that went into this workshop was unbelievable. From learning from some of the best in the biz to the gorgeous styled models – and everything in between – Luxe was hands down the best investment I have made in my business! Thank you ladies of Luxe for helping me get my business to the next level!” -Autumn Abbott
“As soon as I saw the opportunity to attend a workshop and portfolio building experience in my own city, I knew I had to jump in and take advantage of it. Well of course it was the best purchase I have ever made! The images produced rocked, the education was invaluable, the friendships that are made are so special to me and the mentors I now have in this profession are priceless. I really found my “calling” during this workshop and decided to specialize in teens & high school seniors. I’ve got a long way to go still but that’s why I’m ready for LUXE, round 2!” -Priscilla Davis
“Do you need a fresh perspective on your High School Senior photography? Or do you want to get into the Senior market and have a place to start with your portfolio?Luxe was an amazing workshop for both the beginner in Seniors and also the veteran! Inspiring teachers, wonderful topics, a fabulous time, and new photography friends to boot!! I would totally recommend this workshop!” -Brooke Roundy 
“Thank you so much to all the teachers for the incredible information they shared. The styled shoots were fantastic. I walked away with not only exceptional images and the skills to replicate them, but also lifetime friendships. This is a must-attend workshop!” Susan Willis
“These are the best photos I have ever taken. This is the first time in a while that I love editing each and every one. Normally I get board and my adult ADD (self diagnosed) kicks in. Hey maybe I am not ADD after all, maybe I just hated trying to edit crappy photo sessions! LeslieCourtneyLeahKelli and Brittney can’t thank you enough for an amazing day.” -Rebecca Rosen
“What a fantastic group of women to learn from and have openly share their knowledge and experiences with all of us. They were all so gracious and kind. I still reach out to these women and get answers, advice and encouragement when I need it. If you are thinking twice about attending this workshop…don’t, you won’t regret it.” -Jackie Harley
“Thank you so much for such an amazing workshop. I loved everything about it! I’m having so much fun going through all my pics!” -Brooke Samuelian

 

REGISTER HERE >>

 

 

 

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