Chic Critique is so excited to have Claire Anderson of Clara Bella Photography as our Monthly Mentor this month! She will answer any questions you may have regarding her video & business ALL MONTH LONG exclusively in the forum!
Claire Anderson is the owner and lead Photographer of Clara Bella Photography, and has been a professional photographer for the past 6 years. Having photographed everything from weddings to babies and families, she now focuses on Fashion, Lifestyle and most notably, Senior Portraiture. Her work can be described as natural, soft, beautiful and infused with nature and sunlight. She is also a frequent blog contributor for Seniorologie, and her work has been nationally published in various publications including Senior Style Guide Magazine, and Vogue Magazine. She has recently expanded her business from her hometown of Dallas, Texas to Los Angeles, California where it is currently operating in both locations.
Why do you think honest critique on your images is important?
Honest critique on images is important because it is the only way you can improve!
What camera do you use? Favorite lens?
5D Mark III & 85 1.2L
What 3 words would you use to describe your style?
Natural, soft, beautiful
Where do you pull your inspiration from?
Nature, High Fashion Magazines, pinterest
What is one specific way that you balance work and family?
Sundays are reserved for family. No shoots and as little as technology as possible!
Best biz/photo advice?
Persist towards your goal, always believe in yourself (because if you don't, who will?) and always set bigger goals than you think you can achieve.
What have you learned the hard way?
You can't do it ALL.
How does your business deal with the rise in photographers. What have you done to standout and compete?
I focus on my clients wants/needs and give them 110%. When you do that you don't have time to focus on anyone or anything else! Also by always being kind, and not entertaining gossip.
Where have most of your 2014 clients come from (besides WOM)?
What has been the best workshop or convention you've attended so far?
Imaging USA pre-conference classes
What is your most popular product?
Go meet Claire and ask her any question you have HERE in the forum all month long!
Guest Contributor | Leslie Vega
Today in the Spotlight is our newest Vogue Vendor, THE PHOTOGRAPHER'S SIDEKICK!
Describe your business:
Caitlyn Jeffery is The Photographer's Sidekick and virtually assists photographers with their online marketing initiatives. We partner with photographers on their social media, blogging, SEO, getting published, newsletters and more.
What makes your product/service unique?
This is a huge missed opportunity. By not having this in place, you are missing out on really valuable leads for your business. Studies show that 95% of customers aren’t ready to buy on their first visit to your website. So how are you going to entice them to come back and remember you when they are ready to buy?
The answer is an opt-in program: an irresistible offer to provide to your customer in exchange for their contact details.
There are so few photographers doing this, that you’ll gain an instant competitive advantage. I have personally seen HUGE results with the photographers I work with and I am going to be here to help walk you through the process.
1. Set up your email marketing program with one of our tried and true (and FREE) recommended companies
2. Identify your dream client so we can design an opt-in specifically with them in mind that they won’t be able to pass up
3. Select what you’d like created from our Boutique Photographer’s Complete List of Opt-in Offers
4. We will write + design your opt-in offer and,
5. Market your offer on your site and social media pages
Just imagine how good you’ll feel when you have an irresistible offer in place and leads are flowing in to your business in 2015.
Let’s do this. For just $297 you can finally check this item off the to-do list. Email me at: firstname.lastname@example.org to claim your spot!
For those of you wanting to go it alone and complete this yourself, we have a checklist for you to follow. Just click the FREEBIE below and slide your email in here (yes, we use opt-in programs too!) and you can download our personal checklist.
Wanna be a Vogue Vendor?
Find out about advertising rates and how you can get a FREE full page ad in CHIC Magazine HERE