Guest Contributor | Magazine Mama
10 Tips to Getting Your Wedding Photos Picked Up & Published Fast
Wedding photography is a competitive business, and leveraging a few published pieces will help your studio cut to the tops of brides’ must-book lists. Here are some tips to get your wedding photos picked up and published fast:
- Start with blogs: Because they’re updated daily—and often even more frequently—and incur little or no cost for publishing pics, blogs are a good place to start.
- Then think local: Local and regional magazines don’t have the kinds of big budgets national publications do, so you’ll have an easier time getting editorial pick-ups.
- Submit as a photographer: Many outlets are wary of submissions from vendors, mostly due to potential copyright issues. However, as the photographer you own the images, making the publishers’ lives easier.
- Stay current—and real: Wedding guides need to be up on the latest trends, and are particularly interested in real weddings. Be sure to include gorgeous detail shots including the shoes, plates, jewelry and flowers. Do not submit black & white or sepia shots.
- The hows of submitting: Most publishers have an email or online submission process. If you have a number of huge files, for example, don’t clog up their inbox and, instead, send a customized DVD or flash drive. No matter how you submit, make sure everything is labeled, including your name and contact, and that there are no watermarks. And remember, be sure to check any exclusivity clauses and issue close dates.
- Write if you can! A writer/photographer is a huge asset for smaller publications. If you can deliver a polished, professional article or post to go with your work, let them know!
- Get on the list: Most publications keep a running list of photographers to whom they reach out for editorial submissions—get on it! Try coming in as an advertiser and leveraging your buy for editorial inclusion. Or reach out to the junior editors and assistants who can add your name to important listservs.
- Share, share and share: Once you’ve been published, post it to Facebook, Twitter, Pinterest and your blog. Send tabbed copies or emails to the couple, venue and vendors. For national publications, you may want to develop a press release and submit it to local outlets. And be sure to include all published work on your website in a section clearly labeled “PRESS.”
- Remember, ask about shared permissions: Let couples know you’re frequently published, and make sure they’re comfortable with any shared permissions. Most brides love to their photo in print or online and—bonus!—you’ve found a way to tout that you’re an accomplished, published photographer.
- Respect clients’ wishes not to be published: While copyright laws heavily favor the original creator it’s an emotionally charged issue and you’ll likely wind up with negative reviews or, worse, a lawsuit should they be published without couples’ knowledge.
Having your photographs published brings a level of prestige and can give your studio the edge among discerning brides who want the very best. Now get shooting—and start submitting!
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