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Chic Critique is THE elite magazine, community, & resource for women who love photography (yes, we’re biased!)
Our mission: critique | confidence | community
Get your CHIC on with our Celebrity Photographers who inspire, teach, and critique to help increase confidence and improve your images!

MAGAZINE MAMA | VOGUE VENDOR

Guest Contributor | Magazine Mama

3 Ways to Publish Your Studio Magazines

Studio Magazine Guides are a great way to market your photography business.  These professionally designed magazine style brochures include all the important elements of your business.   You can include your photographer bio, portfolio images, pricing, testimonials and more!   You can have them printed, send them by e-mail, or embed them into your blog or website.

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1) Print.  If you choose to print your magazine templates, there are three things you will want to consider; print quantity, paper type, and binding options.   If you are going to be updating your magazine frequently (i.e. updating pricing, adding new photos, new products), you may want to go with a company that offers a lower minimum print quantity.  Short run printing used to be very expensive, but now labs and print companies are becoming more flexible and offering lower print quantity minimums.  For example, McKenna Pro allows you to print as few as 10 copies at a time with their press printed brochure option.  You can get a 20 page 8.5×11 for under $5 per copy.    For paper type they offer glossy text or pearl text paper (additional cost).  Most magazines with 20 pages and under will automatically come with a saddle stitch binding.  This simply means that the pages are bound together using staples. Before sending your magazine files to print, be sure to find out the printer’s output resolution.

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2) E-mail.  Sending your studio magazines via e-mail is a low cost way to send your studio information to potential clients.  You can either send a link to where your magazine is hosted online or e-mail it as a .pdf.  Sending a link is preferred just in case the person on the receiving end has trouble opening or viewing the attachment. To create a .pdf in Photoshop, go to FileAutomatePDF Presentation.  When you see the PDF Presentation window pop up choose “Browse” and highlight your magazine page files.  Once they are all highlighted choose “Open” and then “Save”.  When the “Save Adobe PDF” box pops up be sure to change the Adobe PDF Preset to “Smallest File Size” if you are sending via e-mail or “High Quality Print” if you are uploading a .pdf to be printed.

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3) Online.  There are several platforms to publish your magazine online.  Two of the more popular are MagCloud and Issuu.  There is no initial cost for you to publish your magazine on either of these platforms. With MagCloud, users can have your magazine delivered as a physical magazine or a digital download for their computer, smart phone or tablet.  The magazines are promoted in the MagCloud shop, helping you increase your audience and potentially drive added revenues for your business.   Issuu is one of the fastest-growing digital publishing platforms in the world with more than 72 million customers who read something on Issuu each month.  The majority of users read the magazines digitally via the Issuu Reader for free. Both MagCloud and Issuu allow you to create custom widgets so you can embed your magazines on your blog or website.  Both also come with social sharing links.

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So whether you choose to post your studio magazine online, distribute them at trade shows, use for direct-mail campaigns or e-mail, studio magazines are the perfect way to get your message out there in a unique, memorable and eye-catching way.

Cindy Reeves currently resides in Arizona with her husband, daughter and pug.  She created Magazine Mama out of her love for publishing and photography.  She would like to help Chic readers get started on publishing their studio magazine by offering an additional 30% off any magazine templateUse codechicblog30at checkout. 

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Magazine Mama helps photographers “turn pages to profit” with beautifully designed studio magazine templates, professionally written articles to promote their studios, and workshop curriculum to teach basic DSLR photography to kids and adults.

WEBSITE | FACEBOOK

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JAMIE SCHULTZ DESIGNS | FREEBIE

Today’s Freebie comes from Jamie Schultz Designs.  Just in time for the busy fall season, she generously gave Chic Critique Members a free fall mini session template!

Chic Members, get yours FREE in the forum here: http://bit.ly/1bfOt3n

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Luxe in Las Vegas Workshop!

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I’m teaming up with Leslie Kerrigan (Seniorologie), Leah Remillét (Go {4} Pro Photography), Brittany Kluse and Courtney DeLaura (Get Schooled Photo) during WPPI to bring you the mother of all shootouts. But this is so much more than a shootout!! This is about bringing your photography to the next level… Editing, posing, fusion, models… tons of models. It’s all inside this one-day intensive workshop that we will be hosting in Las Vegas!

We’ve already announced this to our newsletter lists and only have 12 spots left so get on it girl!

SECURE YOUR SPOT HERE 

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JEAN SMITH | CELEBRITY PHOTOGRAPHER

We are so lucky to have Jean Smith as one of our November Celebrity Photographers.  This family session from her is crazy adorable and I know we all wished they were of our own family!

Sign up to get your business critiqued by Jean Smith this November.  Only 7 Spots Left!

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Sign up to get your business critiqued by Jean Smith this November.  Only 7 Spots Left!

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INTERVIEW WITH JANE JOHNSON | CELEBRITY PHOTOGRAPHER

We are so excited to have Jane Johnson as one of our November Celebrity Photographers.

Sign up to get your images critiqued by Jane Johnson this November.  Only 9 Spots Left!
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As an established graphic designer and art director, Jane Johnson brings a depth of media expertise to her work. In addition to being a highly sought after photographer, Jane has extensive advertising and publication design experience. Her current focus, logo & brand development and custom blog design for photographers, has added another genre of creativity to her growing list of successes.

Jane’s client base is internationally spread, representing countries that include the United States, Spain, Australia, and Dubai.

Based in Bend, Jane splits her time between Central Oregon and Scottsdale, Arizona.

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Do you edit mostly in Photoshop or Lightroom?

Split 50/50 in both

Why do you think honest critique on your images is important?

I received my Bachelor’s degree in Photography nearly ten years ago, and the image critiques were possibly the most influential (and most important) part of those classes. Honest critique pushes photographers to produce their best, most creative work that’s also technically correct, and consistent across all sessions.

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What camera do you use? Favorite lens?

Canon 5D, 35mm 1.4

What has been the most helpful critique you ever got on an image?

Make sure horizon lines are always straight!

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What 3 words would you use to describe your style?

rich, joyful, vibrant

 I tend to be inspired by fashion magazines and beautiful architecture. But I’ve made a diligent effort recently to allow inspiration to come from my own creativity. To be aware of the moments. To think outside the box. And to push myself to do things I’ve never seen before.
What is one specific way that you balance work and family?
Leaving the house for regular date nights with my husband. Since we are doing this business together, and we work from home, the easiest way for me to turn my brain off is to go outside our house for dinner. As soon as I have one sip of wine, I’ve trained my brain to turn off. The work day is over.
Best biz/photo advice?
Whenever possible, pay cash for everything. Do not go into debt.
What have you learned the hard way?
Working for free doesn’t pay the bills. For awhile, I was doing more free and discounted sessions for friends and family than I was normal paying clients. Learning how to say no was a necessary discipline.
How does your business deal with the rise in photographers. What have you done to standout and compete?
I’ve worked hard to find shooting locations that aren’t typically used. And I spent quite a bit of time when I first started out creating a unique editing style so even if a location is used by another photographer, it has my own spin on it.
Where have most of your 2011 clients come from (besides WOM)?
If a client doesn’t come from word of mouth, it’s usually from a google search. But 99% of the time, it’s all word of mouth. The clients that brag on you and your work are like gold!
What has been the best workshop or convention you’ve attended so far?
Learnfest – a business-changing in-depth workshop taught by Audrey Woulard, Tamara Lackey, Laura Novak, and Lena Hyde I attended.
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What is your most popular product?
Canvas Prints
Sign up to get your images critiqued by Jane Johnson this November.  Only 9 Spots Left!

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SPARKLE SUNDAY

Guest Contributor | Leslie Vega

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Inspiring quotes by Leslie Vega for Chic Critique Form
Leslie Vega is a seasoned brand designer for photographers and wedding professionals. She founded Leslie Vega Design in 2008 and has been creating breathtaking brands for clients across the globe ever since. From logos to stationery and beautiful web presences, her passion exudes in her work and in her client experience. View her work at www.leslievegadesign.com
Leslie Vega
Owner/Designer
Leslie Vega Design, LLC
Brand Design for Photographers & Wedding Professionals
Web | Twitter | Facebook | Blog
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