by Kelli France | Editor-in-Chief
Ummm words can’t even express how insanely fun the Chic Retreat in Seattle was! FOR REALZ! You’re just going to have to see for yourself…
WATCH THE CHIC RETREAT VIDEO NOW:
Wanna attend next year’s Chic Retreat? Get on the waiting list HERE
A BIG FAT THANK YOU TO OUR SILVER SWAG SPONSORS:
These Sponsors donated swag & raffle items for all of our attendees.
Here are our 5 Faves from our NIGHT Photo Contest on Facebook!
They each won a 3 month membership to Chic Critique Forum
Email us at firstname.lastname@example.org to redeem your prize!
The Winners are…
Even with the busy nighttime backdrop, the eye goes right to that gorgeous belly!
Raise your hand if you ever held a flashlight under your chin to scare your friends or family! Classic photo!
Love the angle and how the bride just glows. The focus is on her… as it should be!
Another gorgeous wedding shot, but the softness of this just lures you in. The car headlights as a backlight is amazing!
The next challenge is. Just post on our Facebook wall for you chance to win a Three Month Membership to the Forum!
Guest Contributor | Courtney Delaura
Today we are featuring another one of the dream team behind the Luxe Workshop, Courtney Delaura! Courtney is a Californian loving life in Tennessee. She, more than anything wants to help you curate a happy life. One that creates a fine balance between financial security, a passion driven profession & lots of laughter! Scroll down to find out more info about the Luxe Workshop!
Courtney Delaura | Get Schooled
Setting Expectations = Higher Sales, happier clients and a peaceful YOU!
Business headaches can be avoided with some very simple yet effective precautions.
Every business has policies and procedures written. The Do’s and Don’ts for themselves as a company as well as for their potential clients/customers.
When you find your self in a situation that causes you grief remember that if you set expectations with your clients then the majority of the time you will be headache free because your have clearly stated your policies and procedures.
The term policies and procedures can be very dry, so create a cute little term that will communicate the same idea but fits your business brand a tad better.
Titles that could work are; Expectations, Studio Guidelines, Studio Protocol, Studio Practices, Studio Operation Policy.
Now that you have your title/name let’s figure out what you need to include. Create your own Business Headache worksheet to decide exactly what you need to include.
Simply grab a piece of paper and just start brainstorming any objections your clients have had or situation’s that have come up that caused an uncomfortable feeling/encounter with your client during the session or order appointment.
Can any of the above items be combined? Are they super important obstacles that you need to alleviate?
Once you have narrowed down the biggest headaches you want to alleviate, get to writing. Keep your policies and procedures short and to the point. I know this can be difficult, I feel your pain with being wordy, it is a gift and a curse. Your policies and procedures should fit onto one standard 8.5×11 page and use a bullet outline style so that it is very easy for clients to read/understand.
Keep it light and non-threatening in order to not scare your clients. On the flip side, policies are totally expected by anyone hiring another for a service. For example you can’t go into any business on the plant and purchase something without accepting some sort of policy or procedure. On the back of most receipts they clearly state the return policies.
You are running an important business and you need to cover your behind. Having clear policies & procedures will save you money and heartache in the long run.
I am in no way a lawyer so if you want to make sure your policies, procedures and contracts are air tight and will stand up to Judge Judy then seeking the advise of a lawyer is your best option.
If you simply want to set solid expectations with clients so that you all are on the same page, then a policy and procedure page inside your welcome kit is a great step. If they ever are confused about timelines, payment expectations or any other business protocol you can easily reference the page you included in their packet. Now the fact they didn’t read it, really isn’t your problem. You provided it and you must adhere to it as an outstanding businessperson.
Now have a ‘non-photography’ friend or family member read your policies & procedures to make sure they are concise and extremely easy to understand. Take their advice and insight to heart and create a re-write if needed.
Place those new little lines of happy expectations onto a branded piece of paper and make sure to include it in all client communications.
CONGRATS, now you are well on your way to creating a professional relationship with your clients that will yield great return on the time you have invested.
Want to meet Courtney and the rest of the Luxe team? This year, we will be joining together in Palm Springs, California and hope that you can be there for a fun day in a gorgeous location with beautiful models and lots of education from five fabulous speakers!! The Luxe Workshop 2 will be opening for registration soon!!
Sign up for the Chic Critique newsletter (HERE) because pre-registration for newsletter subscribers will open May 21st! Registration will be open to the public on May 23rd. Take advantage of the payment plan option and register early, Luxe in Las Vegas sold out. Don’t miss this fun event!