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Chic Critique is THE elite magazine, community, & resource for women who love photography (yes, we’re biased!)
Our mission: critique | confidence | community
Get your CHIC on with our Celebrity Photographers who inspire, teach, and critique to help increase confidence and improve your images!

CLARA BELLA | CELEBRITY PHOTOGRAPHER

Chic Critique is so excited to have Claire Anderson of Clara Bella Photography  as our Monthly Mentor this month!  She will answer any questions you may have regarding her video & business ALL MONTH LONG exclusively in the forum!

 

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Claire Anderson is the owner and lead Photographer of Clara Bella Photography, and has been a professional photographer for the past 6 years. Having photographed everything from weddings to babies and families, she now focuses on Fashion, Lifestyle and most notably, Senior Portraiture. Her work can be described as natural, soft, beautiful and infused with nature and sunlight. She is also a frequent blog contributor for Seniorologie, and her work has been nationally published in various publications including Senior Style Guide Magazine, and Vogue Magazine. She has recently expanded her business from her hometown of Dallas, Texas to Los Angeles, California where it is currently operating in both locations.

ClaraBellaPhotography_Collage Do you edit mostly in Photoshop or Lightroom?

Photoshop

Why do you think honest critique on your images is important?

Honest critique on images is important because it is the only way you can improve!

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What camera do you use? Favorite lens?

5D Mark III & 85 1.2L

What 3 words would you use to describe your style?

Natural, soft, beautiful

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Where do you pull your inspiration from?

Nature, High Fashion Magazines, pinterest 

What is one specific way that you balance work and family?

Sundays are reserved for family. No shoots and as little as technology as possible! 

Best biz/photo advice?

Persist towards your goal, always believe in yourself (because if you don’t, who will?) and always set bigger goals than you think you can achieve.

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What have you learned the hard way?

You can’t do it ALL.  

How does your business deal with the rise in photographers. What have you done to standout and compete?

I focus on my clients wants/needs and give them 110%. When you do that you don’t have time to focus on anyone or anything else! Also by always being kind, and not entertaining gossip. 

Where have most of your 2014 clients come from (besides WOM)?

Instagram!

 

What has been the best workshop or convention you’ve attended so far?

Imaging USA pre-conference classes

What is your most popular product?

Albums

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Go meet Claire and ask her any question you have HERE in the forum all month long!

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SPARKLE SUNDAY

Guest Contributor | Leslie Vega

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Leslie Vega is a seasoned brand designer for photographers and wedding professionals. She founded Leslie Vega Design in 2008 and has been creating breathtaking brands for clients across the globe ever since. From logos to stationery and beautiful web presences, her passion exudes in her work and in her client experience. View her work at www.leslievegadesign.com
Leslie Vega Design, LLC |  Twitter | Facebook | Blog

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THE PHOTOGRAPHER’S SIDEKICK | SATURDAY SPOTLIGHT

Today in the Spotlight is our newest Vogue Vendor, THE PHOTOGRAPHER’S SIDEKICK!

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THE PHOTOGRAPHER’S SIDEKICK | Facebook  Pinterest | FREEBIE

 

Describe your business:

Caitlyn Jeffery is The Photographer’s Sidekick and virtually assists photographers with their online marketing initiatives.  We partner with photographers on their social media, blogging, SEO, getting published, newsletters and more.

What makes your product/service unique?

We’re teaming with photographers to help them with the #1 missed opportunity in this industry: an opt-in program.  We’re opening up 5 spots to complete this project for you so you can finally take this off your to-do list and start seeing the leads come in to your business in 2015.

I’ve conducted close to a hundred business reviews for my photography clients and course participants over the years and what I’ve found is that most photographers know that yes, they need to build a list of subscribers in order to successfully market their services – it’s been on their to-do list for months yet they haven’t gotten around to doing it.Why is this?  Turns out the problem isn’t setting up the email marketing program – it’s the next step:  knowing how to grow their list of email subscribers and the pressure of consistently sending out newsletters.

Sound familiar?

This is a huge missed opportunity.  By not having this in place, you are missing out on really valuable leads for your business. Studies show that 95% of customers aren’t ready to buy on their first visit to your website.  So how are you going to entice them to come back and remember you when they are ready to buy?

The answer is an opt-in program: an irresistible offer to provide to your customer in exchange for their contact details.

There are so few photographers doing this, that you’ll gain an instant competitive advantage.  I have personally seen HUGE results with the photographers I work with and I am going to be here to help walk you through the process.

 

Are you missing out on this huge opportunity?  Would you love to hand this off to an expert to complete for you?  You’re in luck – we’re opening up FIVE spots this month to do just that and you can grab our personal checklist that we follow to put together opt-in programs below.Here’s what we’ll accomplish:
1.  Set up your email marketing program with one of our tried and true (and FREE) recommended companies
2.  Identify your dream client so we can design an opt-in specifically with them in mind that they won’t be able to pass up
3.  Select what you’d like created from our Boutique Photographer’s Complete List of Opt-in Offers
4.  We will write + design your opt-in offer and,
5.  Market your offer on your site and social media pages

Just imagine how good you’ll feel when you have an irresistible offer in place and leads are flowing in to your business in 2015.

Let’s do this. For just $297 you can finally check this item off the to-do list.  Email me at: caitlyn@caitlynjeffery.com to claim your spot!

For those of you wanting to go it alone and complete this yourself, we have a checklist for you to follow.  Just click the FREEBIE below and  slide your email in here (yes, we use opt-in programs too!) and you can download our personal checklist.

xo
Caitlyn

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THE PHOTOGRAPHER’S SIDEKICK | Facebook  Pinterest | FREEBIE

 

Wanna be a Vogue Vendor?

Find out about advertising rates and how you can get a FREE full page ad in CHIC Magazine HERE

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