We are so excited to have one of our Vogue Vendors spotlighted today! Fotovella, designer templates for Pro Photographers.
Janet, please describe your business for us:
FOTOVELLA is a new boutique design studio with a growing line of designer product templates and studio marketing templates for professional photographers.
I work together with my husband Scott, who handles most of the marketing and all the “web stuff” (thankfully!). We’re somewhat new to the market as a brand, and we’re having so much fun, both developing the line and meeting new photographers. We both love being around creative people.
What Makes Your Product/Service Unique:
I think our focus on quality and attention to detail.
Scott and I are both big on “getting it 100% right the first time”. We really try to inject as much quality and value into our templates as we can — how they’re presented, creating instructions that make sense — everything.
We believe small things; like color-coded layers, built-in clipping masks, alternate layouts, and “super thorough” user guides all add value to our templates and make them easier (and maybe even more fun) to use. We recognize that time and money are both hard earned in this market, and we want every photographer who uses our templates to be “insanely happy” with their purchase.
I think all designers, like photographers, are artists who put a lot of heart into their work — basically “perfectionists who care deeply” — we’re no different.
How Did Your Business Come About:
We’ve both been in advertising and marketing (in ad agencies and in corporate marketing) for years — working with clients on their branding, promotional materials, and web projects — but we wanted to do something entirely driven by us. Something where we could develop a brand, design products, and offer our experience and skills, and bring value to help small businesses grow.
There is NOTHING we love more than being part of helping a business owner see success. We both love photography (Scott even studied it in school as part of his advertising undergrad) and we see FOTOVELLA as a combination of our skills and passions. I can’t tell you how much fun we’ve had getting things started.
What Is Your Most Popular Product:
Our marketing templates as a category have been well received, and we’re of course continuously working to grow that part of the product line, along with the product templates. But more specifically, our “Love Story” wedding marketing suite has been a big hit, which was very exciting for us. Even with years of experience in marketing, you’re never truly really sure. You just have to “put it out there”. So it’s been very heartwarming to read emails from photographers telling us that the “Love Story” materials have helped their studios in meaningful ways. That kind of feedback is creative fuel for both of us.
FOTOVELLA has decided to be very generous and gave Chic Critique Readers a coupon for their templates! Make sure to visit their Facebook & Etsy Shop.