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Chic Critique is THE elite magazine, community, & resource for women who love photography (yes, we’re biased!)
Our mission: critique | confidence | community
Get your CHIC on with our Celebrity Photographers who inspire, teach, and critique to help increase confidence and improve your images!


Congrats Melissa Avey of Melissa Avey Photography!

Doesn’t this just make you happy?  This picture just made us smile, and we had to feature it as the Chic of the Week.




 A little bit about Melissa:

I’m a relationship photographer from Cambridge, Ontario. ( cool town near Toronto ) I love creating images of children, families and weddings.



Image Stats:

Nikon D800,70-200mm vr ii 2.8, iso 100, 2.8, 1/1600, 200mm focal length. Processed in Photoshop. I took this one when we were on vacation in Mexico. She was just sitting in the grass and I think she liked the big lens pointed at her. ;)
What critique from Chic Critique Forum did you find helpful after sharing this image?

This is my baby girl. I shared because I thought it was adorable. I’m glad many of you enjoy her sweet smile too.

Would you like to see YOUR picture here?

If you upload your favorite photos to the forum, we just might feature you next!





Contributor | Kelli France






1. Never create a sense of urgency. Most of us are procrastinators. We don’t take action until we have a deadline. The reason we get so many clients in the Fall is because they have procrastinated pictures for Christmas cards. Christmas is their deadline.

Create a call to action with a deadline to get your clients to schedule with you NOW. I’ve been trying out different incentives to get peeps to book quickly and this is the one that worked so far because money talks: “If you schedule your session in the next 3 days, I’ll knock off $75 from the session fee.” I think I could even get away with $30-50 off so I’m gonna try that next. Basically I raised my session fee so that I could reduce it. Mwa-ha-ha! Anyhoo, I tried it on a recent inquiry and she booked within 2 hours. A few of my mentoring students have tried it out too and can testify that this works!


2. Share all your pricing upfront. I have a confession to make. If I DON’T want to take a particular client, such as a family (not my fave), I just send them my full price list upfront. It’s the fastest way to lose a client. If you want to keep a client, I suggest only giving them starting points such as “8×10′s start at $XX and Collections start at $XXX.” Get them in the door for a consultation first to explain the experience and show them the value of what they are getting BEFORE they see your full price list.


3. Use canned responses. I’m all for automating things so I created canned responses for client inquiries. Thing is, they were just too darn impersonal and I think my potential clients could sense that. Peeps want to know that the photographer they might hire is not a robot-ha! So be sure to talk to them the way you’d talk to your BFF.

What have you done to win/lose clients when they inquire about you?





Chic Critique is so excited  to have Brooke Davis of Blush Photography return as our July Celebrity Photographer.

brookedavis-bioScreen shot 2013-02-26 at 10.26.46 PM

Sign up to get your images critiqued by Brooke Davis this July.   Only 10 Spots Available!

Brooke is a lover of raw emotion and believes there is nothing more magical than everyday understated beauty. She is mostly known for her love of unique lighting, use of shadows and ability to sweep you away in a emotion drenched image. Along with being a full time wedding photographer Brooke has been successfully teaching workshops in the united states as well as the UK. Brookes work has been featured countless times on national and world wide blogs and was recently interviewed for Photo professional magazine on her Non wedding that really shook up the industry. Being honest to herself and always craving something new keeps Brookes work fresh and exciting.


Do you edit mostly in Photoshop or Lightroom?

We all need to train our eye to naturally compose a shot and then master it further so it becomes more than just a good image, but transforms to the kind of image that burns itself into your memory.


What camera do you use? Favorite lens?
Nikon D800 35 mm 1.4
Screen shot 2013-02-26 at 9.45.18 PM

I rarely shoot from below, its never a flattering angle and if your clients don’t love how they look in the image, it doesn’t matter how amazing the setting was.

What 3 words would you use to describe your style?
Honest, moody and passionate.


A lot of myself is left in my work, where I am in life, my goals and experiences. But I would say music is my biggest inspiration.

I want my children to have memories worth keeping when they are older, I am always trying to create little adventures for us to go on. I work at night so I can spend as much time during the day with them.


Try to not let props be the branding of your style, it should be the subjects and their story. If you have props it should belong to the client and important to the storytelling process for the shoot. That way its something they cherish and it will never fall in the trend category.

Letting go of heavy Photoshop. I was spending so much time away from my children and loosing the natural beauty in the image.

My best advice is to stay completely honest to yourself. If you focus on finding what makes you tick and creating images that reflect that you cannot lose. No one is better at being YOU than YOU.


Word of mouth is my number one and I feel is the most important way to grow as a business but, I have found instagram and basic social networking to be really helpful for promoting yourself

I do not attend a lot of workshop to be honest, although I did really enjoy Jesh De Rox beloved workshop.

What is your most popular product?
Flash drives and canvas prints.
Sign up to get your images critiqued by Brooke Davis this July.  10 Spots Open!  Grab yours today!