We are so excited to have Caralee Case of Caralee Case Photography. Caralee will be giving a photo critique as one of our Celebrity Photographers for the month of May.
Caralee Case is a professional photographer based out of Idaho Falls, ID, specializing in fine art newborn and children’s portraiture. She has always enjoyed incorporating unique and unexpected elements into her imagery, and the patience and love she has for her subjects is evident in every photograph. Caralee is easily recognized for her use of vibrant, rich color, her attention to detail, and her ability to capture the essence and purity of new life. Her clients often refer to her as the baby whisperer and are in awe at her ability to soothe, calm, and pose little ones to perfection. Caralee also enjoys teaching, and sharing her photography knowledge with others.
What’s in your camera bag?
Nikon D3s. Nikon D800. 50mm f/1.8. 85mm f/1.8. 24-70mm f/2.8. 70-200mm f/2.8
Why do you think honest critique on your images is important?
A fresh pair of eyes and honest critique can really help you to improve and grow as an artist, and see things in a new and different light.
What 3 words would you use to describe your style?
vibrant, contemporary, timeless
Where do you pull your inspiration from?
I am inspired by everyday things in life; the innocence and beauty of my children, the flecks of color and sparkle in their eyes, the bold, bright colors of a sunset, patterns and trends I see in home decor, colors and textures from modern fashion, I could go on and on! Simply put, I see inspiration in everything!
What is one specific way that you balance work and family?
My inspiration for starting on this photography adventure has always been my children. To ensure that they stay my focus, I take a limited number of sessions each week/month, and dedicate certain times of day to editing so that I can still be a productive, successful and happy wife and mother. It is sometimes difficult to stick to the limits I have set for my business (especially when it comes to newborns, they are my weakness), but I have learned that a balance between work and family helps me enjoy life more fully.
Best biz/photo advice?
To construct and maintain a successful photography business you need a solid foundation of business principles. Evaluate where you are, where you want to be, and create an action plan to get there!
What have you learned the hard way?
I am a self taught photographer. All of what I know came from thousands of hours of hands-on work, trial and error, and practice. I read lots of on-line tutorials too! I wish I would have had a place like the Chic Critique Forum to ask questions, get honest feedback, learn from the pros, and feel support from my fellow photographers. I think my educational journey could have progressed much faster had I utilized resources that I didn’t know were available to me. I want to see photographers succeed, and I am honored to be a part this fun, new, interactive community of artists.
How does your business deal with the rise in photographers. What have you done to standout and compete?
I have worked persistently to develop a style that is unique and different, to help me stand out in my market. I have heard people say that they can recognize my images without even seeing the watermark. That makes me smile! I also strive to offer a seamless, comfortable, and personalized experience for each of my clients. I truly love what I do, and I hope that it shows in every image that I take.
Where have most of your clients come from (besides WOM)?
Google, website, blog, and facebook. But of course, nothing beats word of mouth referrals from clients who have enjoyed their experience with me, and tell their friends, family, neighbors and co-workers all about what I do and the lasting memories that I have captured for their family.
What is your most popular product?
Digital files. My clients also love birth announcements and mini accordion Plus, They are a fun, unique, and beautiful way to showcase all your favorite images from the session in one place, and introduce your new baby to the world.
What learning opportunities do you offer?
Besides the 4-week critiques here at the Chic Critique Forum, I teach the Creative Captures Photography Workshop, a two-day learning experience focused on creating custom, colorful newborn and child images. https://www.facebook.com/creativephotographyworkshop
Caralee’s Photo Critique Class has ONLY 1 SPOT LEFT…Hurry and get it HERE!